The Working Girl: 5 Black Owned Beauty Brands
As a woman of color, I understand how hard it is to shop for beauty products. Majority of prestige brands do not have an extensive shade range or the right undertones to match our rich, brown, or golden skin. We are left with ten (or less) shades to choose from, which includes an undertone range of casket sharp grey to Donald Trump.
Last year, Nelson Insights published “Black Impact: Consumer Categories Where African Americans Move Markets” and highlighted the Ethnic Hair and Beauty Aids as the number one category impacted by the black dollar. Approximately, 86% of the total spend in 2017 was attributed by black consumers. Men and women of color spent $54 million of the $63 million total industry spend!
“Mainstream manufacturers across other industries are also seizing the opportunity to create specific products that appeal to diverse consumers.”
Nelson, Black Impact: Consumer Categories Where African Americans Move Markets)
As black and brown consumers continue to outspend, a lot of brands continue to have a hard time being inclusive. However, the beauty industry has made some progress within the last two years. After the launch of a new mainstream brand (cough Fenty Beauty), brands are celebrating brown skin more than ever.
Let’s highlight five black owned brands that are killing the beauty game. These entrepreneurs have created their own lane in the industry by creating remarkable products and makeup looks used by many around the world.
It’s 1993 and Lisa Price is creating transformative haircare products and mixing fragrances and body oils in her Brooklyn, NY home. With the great response from her family and friends, Lisa knew she needed turn her hobby into a business. She named her brand after the woman who encouraged her the most, her mother. Today, Carol’s Daughter is a prestige hair, body, and skincare brand made with natural ingredients catered to all hair and skin types.
Carol’s Daughter can be found at some of our favorite retail stores including, Target, Ulta, Walmart and Amazon.
Melissa Butler, the Founder and CEO of The Lip Bar, is changing the way we see beauty – one stunning lip at a time. Her non-toxin, vegan, and cruelty-free brand provides bold and vibrant lip shades that stand out beautifully on brown skin.
“… I am passionate about creating an inclusive narrative on what beauty is and reminding women that we don't have to settle for anything.”
- Melissa Butler, thelipbar.com
Butler launched The Lip Bar based off her frustration with the beauty industry and their standards. Today, The Lip Bar sells over 30 lip products and is exclusively sold on their website and Target.
PAT MCGRATH LABS
According to Vogue’s Anna Wintour, Pat McGrath is the most influential make-up artist in the world. Pat McGrath, also known as Auntie Pat by the beauty community, has been a sole creator for many beauty trends seen around the world, on runway shows, and in the media. Auntie Pat continues to be a leader in the beauty industry. Last year,
Pat McGrath Labs outpaced Kylie Cosmetics by becoming a billion dollar company. Auntie Pat’s collection is exclusively sold online and at Sephora.
We tried the lipstick and are IN LOVE !
27-year old Muhga Eltigani embarked on her natural hair care product journey back in 2012. She started by cutting her hair in college and creating her very own avocado deep conditioner and sharing her products and hair journey to her YouTube channel. After six months of seeing four inches of growth, Muhga decided to continue to make her homemade hair care products and later share with the world. Natur-all Club caters to kinky/ curly hair and includes natural, handmade, non-toxin products that are safe for the hair and body.
“ A few years ago I became frustrated with commercial hair products that seemed to work for a while, but ultimately left my hair dry and brittle.”
Muhga Eltigani, link
In February 2019, Rich Dennis, the founder of Shea Moisture, invested $1M in Natur-all Club - making this his first hair care product investment.
thE CRAYON CASE COSMETICS
Wuzzam Supa, also known as Supa Cent, is the Founder and CEO of The Crayon Case Cosmetics. Supa’s launched her business in 2017 and her brand instantly became a viral sensation. The Crayon Case Cosmetics caters to brown and black consumers who are beginners at makeup. Her brand packaging and colorful pallets became a viral sensation, which resembles school supplies. Last year, The Crayon Case Cosmetics sold $1 Million worth of product in 90 minutes.
“When we was in school and when I was younger - even in my adult life, they [society] made it seem like colorful things on dark skin was not right.”